Keighley Cougars launch music video supporting trans community ahead of annual Pride match

Published by Jon Holmes on

Betfred League One leaders hosting ‘biggest party of the summer’ as West Wales Raiders visit Cougar Park on Sunday, July 3; Cougars players and their families dance alongside Brazilian celeb Melissa Alonso and drag queen Marcia Pantera in video showing solidarity with trans community around the world…

By Jon Holmes

Brazilian celeb Melissa Alonso – aka Stripperella – appears in the CougarPride video

Keighley Cougars has launched a music video to encourage self-love and acceptance, particularly among the trans community, ahead of the rugby league club’s annual Pride match – dubbed #CougarPride22 – against West Wales Raiders on Sunday.

Soundtracked to ‘Love Yourself’ by Pose star and LGBTQ+ legend Billy Porter, the music video features Cougars players and their families, including Jake Webster and Dane Chrisholm, dancing alongside trans performer Melissa Alonso – one of Brazil’s biggest LGBTQ+ celebrities – and drag queen Marcia Pantera.

Also making an appearance are Cougars co-owner Kaue Garcia and director Lisa Gill.

You can also watch the video in full on the Cougars’ Facebook page

The club made history in 2019 for not only being the only UK professional sports team to have openly gay owners, but also for launching the annual Pride match, making them the first rugby league team to hold an event in celebration of LGBTQ+ Pride.

Currently top of Betfred League One, the high-flying Cougars are also thought to be the first professional sports team worldwide to incorporate the Progress Pride flag – which combines the traditional rainbow flag with the trans flag, and also includes a black and a brown stripe to represent people of colour – onto their playing kits.

The Cougars beat Coventry Bears 46-18 in last year’s Pride match in front of over 1,000 fans

The fun, festival-style #CougarPride22 event will kick off at 1pm on July 3 with a curtain-raiser inviting attending children to play a friendly alongside the squad.

After the 3pm match, local drag queen Harvey Rose will perform alongside LGBTQ+ singer Elliot Broadfoot.

Funds will be raised on the day for the Outright LGBTIQ Ukraine Emergency Fund, with a portion of the sales proceeds from the Cougar Pride replica shirts also being donated.

Ryan O’Neill

Keighley Cougars director Ryan O’Neill, who co-owns the club alongside his husband Kaue Garcia, said: “We’re delighted to be holding our third annual Pride match, and in particular to be launching this video in support of the transgender community.

“As a club, we want to challenge stereotypes and encourage love and acceptance of everyone across the LGBTQ+ spectrum, but especially right now, we want to emphasise the work that still needs to be done to support our trans brothers and sisters.

“Since we took over the club in 2019, we’ve looked forward to the Pride match, which has always been a fun, family-friendly celebration of self-love and self-acceptance.

“The reception from the players has always been fantastic, and – as you can see from the video – this year is no different! We’re looking forward to bringing together fans and non-fans alike to enjoy a memorable day of entertainment, with the goal of challenging preconceptions around LGBTQ+ involvement in rugby league, holding positive conversations about Pride and everything it stands for, and advocating for the transgender community.”

Melissa Alonso, who features in the music video, said: “I was so excited to take part in this video and show Cougars fans what a proud trans woman looks like.

“Through performing, I was able to better understand myself and my identity, which is what makes the video a perfect tribute to encourage those who are trans or considering their gender identity to love and accept themselves, no matter where they are in their journey.

“I hope that everyone who sees it will support the club and their message by sharing the video far and wide, helping to set an example for other sports clubs to follow.”

Cougars centre Jake Webster added: “Since I joined the club in 2019, the Cougars’ message of acceptance and inclusion has been a part of everything they do.

“We hope that the video and this year’s Pride match continue to prompt discussions around promoting diversity not just within rugby league, but within all areas of sport.”

Tickets cost £15 for adults and £12 for concessions, with under-16s going free, and can be purchased on the day at Cougar Park or via the Keighley Cougars website.

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Jon Holmes

Digital Sports Editor