Sports Media LGBT+ is a collaborative group that seeks to work with individuals and organisations who also want to make our industry, and sport in general, more inclusive for LGBT+ people.
Below you can find links to our ‘Rainbow Ready’ pack and other resources, and information about some of our partners and connections.
If you’re interested in having a listing on this page or enquiring about a potential partnership, please contact us with your request.
Looking for LGBT+ sports news and content? Head to our ‘Recommended’ page!
‘Rainbow Ready’ – our resources pack is a strategy and media guidelines document aimed at anyone in a media or communications role who wants to get a message across about being LGBT+ in sports.
Whether you’re working with an athlete who wants to tell their story in order to help others, or sharing news of inclusion activities at the sports body or club you work for, there’s plenty of useful info which will help you approach this content with confidence.
We also deliver ‘Rainbow Ready’ in workshops for students, newsrooms and other groups – get in touch with us to learn more.
The most recent version of this document was produced in support of the Birmingham 2022 Commonwealth Games, as part of our work on Pride House Birmingham.
The PHB Media Guide, which was endorsed by the Birmingham 2022 Organising Committee and the Commonwealth Games Federation, offers advice on inclusive language and terminology, use of imagery, and handling reactions.
We have also created a specific resource for Pride Month in June and contributed to the BCOMS D Word 4 Diversity Guide, released in November 2022. See our Resources page here.
If you’re interested in creating a similar resource for your organisation or sport, drop us an email at email@example.com
Pride Sports – Working to improve access to sport for all LGBT+ people, Pride Sports was the UK’s first LGBT sports and equity organisation when it launched in 2006.
Pride Sports is also connected to LEAP Sports Scotland (see below) and LGBT+ Sport Cymru through their coalition organisation, the LGBTIQ+ Sport and Physical Activity Alliance. In 2023, it launched Pride Sports Cymru to focus on sports development and inclusion across Wales.
Pride Sports also runs the long-running Football v Homophobia campaign, an initiative that evolved out of The Justin Campaign which was first established back in 2008 and holds its Month of Action every February.
Sports Media LGBT+ has worked closely with the organisation on a variety of projects – delivering webinars and workshops, promoting events, and offering advice related to media and comms to groups and individuals that make enquiries.
Meanwhile, Football v Homophobia has designated national (FvH Scotland – run by LEAP Sports – and FvH Cymru) and international (FvH Americas) initiatives; operates the FvH Youth Panel; and co-ordinates the related Football v Transphobia campaign, which has a specific Week of Action in late March.
In addition, Pride Sports is a member of the Pride House International Coalition, which provides welcoming meeting places for athletes, coaches and spectators at major sporting events and traces its roots back to the 2010 Winter Olympics in Vancouver.
Sports Media LGBT+ was a media partner on the Pride House Birmingham project at the Commonwealth Games.
Sports Journalists’ Association – Founded in 1947, the SJA embraces all parts of the sports media but is focused on British-based professional sportswriters, photographers and broadcasters. It is the largest national organisation of its kind in the world.
Sports Media LGBT+ is represented on the SJA committee, and we have developed strong ties through their early support for our network project, their backing for our #AuthenticMe events, and the contributions of several individuals who are members of both organisations.
You can read more about our partnership on our featured page in the ‘Friends of the SJA’ section of their website.
Football Writers’ Association – Sports Media LGBT+ partnered with the FWA in June 2021, issuing a joint pledge to work together towards greater industry inclusion.
The FWA was established in 1947 and is probably best known for its end-of-season Footballer of the Year Awards, which are voted for by association members numbering around 700.
In recent years, the FWA has diversified both in terms of its membership and its representation from across football media, whilst retaining a focus on the written word and helping to achieve the best possible access and resources for working journalists. The current chair is John Cross, who took on the role in 2022.
LGBTQ+ Professionals in Football Collective – a network group for people who are employed in the football industry in professional or semi-pro roles and who are LGBTQ+ or active allies. The Collective was initially put together by 20 such individuals and was formally launched during Pride Month 2022.
The group offers opportunities for connections and support, providing visibility and representation in the game. By making contact through the website or on LinkedIn, it’s possible to tap into the experience and expertise of players, coaches, match officials, executives and others in a variety of roles.
The Collective also operates a mailing list and is supported by Football v Homophobia and Sports Media LGBT+, as well as other football bodies including Kick It Out and The Player Care Group.
Kick It Out – The foremost anti-discrimination in sport organisation for England and Wales, the charity began its journey back in 1993 as an anti-racism campaign in English football.
In 1997, the campaign’s remit was widened to tackle all forms of discrimination in the game and took on the name ‘Kick It Out’.
Among its initiatives is Fans For Diversity, run in conjunction with the Football Supporters’ Association.
Sports Media LGBT+ has strong links to Kick It Out, having worked together on issues in and around the FIFA Men’s World Cup in Qatar in 2022.
Women in Football – Founded by BBC Sport’s Shelley Alexander and The Guardian’s Anna Kessel in 2007, Women in Football is the standard-bearer for gender equality in the national game, and a champion for all women who work or aspire to work in the industry.
Celebrating diversity at grassroots and professional level, WIF members regularly speak up and support inclusion on sexual orientation and gender identity, highlighting related issues at their events and challenging all forms of discrimination.
We’re hugely grateful to WIF for their backing of Sports Media LGBT+ and we look forward to future collaborations.
BCOMS – The networking, support and campaigning organisation for black professionals and newcomers in the UK sports media, founded by Leon Mann in 2009.
BCOMS’ overall mission statement – to work for greater diversity in our industry – is reflected by their wider inclusion work which encompasses gender, disability, sexual orientation and religion.
One of the major inspirations for Sports Media LGBT+, BCOMS operates the D Word conferences – industry summits dedicated to securing proactive commitments on D&I initiatives from senior leaders and decision-makers.
The Ability Group in Sport (TAGS) – TAGS is a network for disabled people that are employed or are aspiring to be employed in all aspects of sports media and production.
The group’s objectives are to promote and support the inclusion of disabled people, improve accessibility, offer education and collaboration opportunities, and encourage constructive conversations.
In late 2022, TAGS joined Sports Media LGBT+ in helping to form an alliance of diversity in sports media organisations alongside BCOMS and Women in Football.
Outsports – Founded in 1999, Outsports is a sports news website based in the US that reports on LGBTQ+ issues and personalities in amateur and professional sports.
Part of the SB Nation / Vox Media family of sites, it’s rightly recognised as the world leader in covering the stories of all those involved in sport who are lesbian, gay, bisexual or transgender.
Sports Media LGBT+ has close ties with Outsports, which has in the past held summer Pride events in the US bringing together members of its worldwide community.
We’re often in communication, both editorially and collaboratively, exploring ways to work in unison to achieve greater international co-operation and representation.
Racing Pride – Racing Pride is an LGBTQ movement for motorsport, developed alongside Stonewall UK and was launched during Pride month 2019.
Through a network of driver ambassadors, commercial partners, and supporters from across the motorsport and automotive industries (drawing on allies as much as the LGBTQ+ community itself), Racing Pride’s vision is to draw attention to the successes of LGBTQ+ people within motorsport in all of its forms and to establish the visible role models which have been lacking to date, in order to inspire further participation and encourage understanding and acceptance.
Check us out on their Industry Partners page.
InterMediaUK – Set up by Creative Skillset’s LGBT employee group and Stonewall in 2012, InterMediaUK is an LGBT network group for people working across the media spectrum, with representation from TV, film, publishing, advertising and computing.
Based on the interests of its members, InterMediaUK provides a comfortable space for networking, forming new professional contacts, sourcing potential career and business opportunities as well as creating regular social and special events.
Sports Media LGBT+ is represented on InterMedia UK’s steering committee, whose guidance and experience are greatly valued.
Pride of the Terraces – a website dedicated to telling LGBT+ stories from the sporting world, often published on Saturday mornings.
Founded by Dingwall-based writer Andrew Henderson in 2019, the platform features a broad depth of interview and feature content ranging from conversations with international athletes to recreational players, on and off the pitch.
Interviewees have included Bob Ballard, Nick Heath and Jack Murley, all from our Sports Media LGBT+ network; and the Extra Time round-ups and Big Questions articles provide fresh perspectives and useful advice.
LEAP Sports Scotland – Standing for Leadership, Equality and Active Participation, LEAP works for greater inclusion for LGBTI people in sport, and against homophobia, biphobia and transphobia in a sports context.
The organisation is committed to breaking down the structural, social and personal barriers which prevent LGBT+ people across Scotland from accessing, participating and excelling in sports.
LEAP Sports runs several events throughout the year, including the Pride Youth Games alongside Pride Sports and also the Festival Fortnight in early June which aims to increase the visibility of LGBT+ people in Scottish sport.
Stonewall FC – the world’s most successful LGBT+ football club, now based in the Queen Elizabeth Olympic Park in east London.
The club’s first team plays in the Middlesex County League Premier Division (Level 11 of the English football pyramid). They began life in 1991, making them the UK’s first gay football team.
Founder Aslie Pitter MBE was a guest speaker at Sports Media LGBT+’s second #AuthenticMe event in October 2019, and the network continues to support the club’s activities both on and off the pitch.
QueerAF – QueerAF is a platform where creators, journalists and producers can get paid and commissioned directly by the community.
Launched by Jamie Wareham in early 2022, the outlet publishes the work of queer creatives, provides mentoring, and builds their resilience.
Many aspiring writers and content producers get their first commissions here, helping them to build a media career. QueerAF is working with them to change the industry.
Pride In Football – Since forming in 2014 as an alliance bringing together four UK club fan groups for LGBT+ supporters (Arsenal’s Gay Gooners, Norwich’s Proud Canaries, Tottenham’s Proud Lilywhites, and Manchester City’s Canal Street Blues), the PiF family has now expanded to over 50 groups – and it’s growing all the time.
With a significant lack of representation and visibility across the men’s professional game, this movement of LGBTQ+ fans is working with national and international governing bodies and other organisations to address matters of inclusion, while providing a valuable resource to the media too.
Connect Sport – With a commitment to raising the profile of community sport, in particular under-represented groups, Connect Sport works with organisations across sport to leverage the power of media and raise awareness.
Having first launched back in 2011, its website now carries a Directory where listings of clubs, teams, networks, campaign groups and other bodies can be found, with a focus on championing social inclusion and the benefits of physical activity.
BBC Pride – The BBC’s LGBTQ+ staff network exists to support all lesbian, gay, bisexual and transgender members of staff at the UK’s leading public service broadcaster.
In total, the BBC employs over 35,000 people (when taking into account part-time staff) and has a strong commitment to diversity and inclusion.
Sports Media LGBT+ partnered with BBC Pride for our #AuthenticMe event at their Salford HQ in October 2018, bringing together both athletes and those in sports media to talk about their experiences of being openly LGBT+ in their respective fields.
Out and Out Football – A Substack blog and newsletter for and about LGBTQ+ people in football.
Edited and curated by Adam Haworth, there are opportunities for established and new football writers.
Adam launched the project in late 2022 and has been publishing weekly since early 2023. Like Sports Media LGBT+, Out and Out Football is an FSA Associate member organisation.
Get in touch with Adam at firstname.lastname@example.org
Football Supporters’ Association – The FSA is the national organisation representing the interests of football fans throughout England and Wales.
The Association and Kick It Out run the Fans for Diversity campaign as a partnership.
The initiativecelebrates diversity in football to ensure all fans feel safe and welcome at the game, regardless of age, disability, gender, race, faith, sexual orientation or any other protected characteristic.
Sports Media LGBT+ is an FSA Associate member organisation.
Fare Network – Fare has active partners in over 40 countries and is working across the game with fans, players, migrant and ethnic minority organisations, and governing bodies to tackle discrimination and promote social inclusion.
By supporting grassroots groups and combining the voices of ordinary fans of the game, Fare acts as an umbrella organisation for those challenging racism and discrimination throughout Europe.
Fare and Football v Homophobia were among the 16 organisations and groups that formed the LGBTIQ+ Human Rights Sports Coalition in 2020, in the build-up to the FIFA Men’s World Cup in Qatar in late 2022.
The LGBTQ+ Journalism Network – A supportive community and networking space for people who identify as LGBTQ+ and who work, or study, journalism in the UK.
Founded by Sophie Perry in 2022, the group encourages LGBTQ+ journalists to connect via a private Facebook group to share their success stories, ideas for content, job opportunities and best practice.