LGBTQ+ in motorsport movement Racing Pride expands into North America

Published by Jon Holmes on

Exciting announcement for Racing Pride as inclusion initiative moves into US and Canada; drift racer Zandara Kennedy joins NASCAR duo Devon Rouse and Zach Herrin, drag racer Travis Shumake, and Pirelli World Challenge’s Tom O’Gorman as driver ambassadors; You Can Play and Athlete Ally among organisations on board as partners…

By Jon Holmes

Zandara Kennedy competes in drift racing and is also an in-demand stunt driver for movies, TV shows and commercials

Racing Pride has announced a major expansion of its world-leading movement to positively promote LGBTQ+ inclusion through motorsport with the addition of a series of exciting new ambassadors and partners across North American motorsport.

Racing Pride initially launched in June 2019 with a group of UK-based ambassadors and partners to create visible role-models and support for the LGBTQ+ community within the sport, as well as to offer education around allyship.

Racing Pride has worked with, and continues to work with, organisations and individuals across motorsport from grassroots to elite professional level.

The movement has expanded rapidly to encompass a strong cohort of European ambassadors and in June 2021 publicly partnered with Aston Martin Cognizant Formula One Team.

Since then, Racing Pride has worked extensively with this team and others in F1, providing workshops, guidance, and resources around LGBTQ+ inclusion, and the 2021 F1 season saw high-impact displays of solidarity with the LGBTQ+ community at multiple Grand Prix events.

The new North American Racing Pride partners are: You Can Play, Athlete Ally, GRIDLIFE, FCP Euro, and Out Motorsports.

Travis Shumake

The announcement also includes five new North American Driver Ambassadors for the movement:

They will be joined by two additional North American Industry Ambassadors – Ryan Hines, Senior Public Relations Manager at NASCAR team David Gilliland Racing; and Jameson Jones, who is an experienced flag marshal for club and pro events across North America as well as internationally.

Richard Morris, Racing Pride co-founder and Driver Ambassador, who is a works driver for Revolution Race Cars, said: “Since we started Racing Pride, there has been a lot of interest and support from North America.

“I’m absolutely delighted that we are now able to launch this expansion of Racing Pride with a terrific line-up of inspiring ambassadors and carefully selected partners who both believe in and will be able to further our core mission to positively promote LGBTQ+ inclusion through motorsport from grassroots to elite professional level internationally.”

Racing Pride’s Richard Morris will drive in the Sports Prototype Cup series in 2022

You Can Play has an existing association with NASCAR. Racing Pride will work with You Can Play to enhance its training provision around LGBTQ+ inclusion to racing leagues and sports, as well as various other collaborations, bringing sport-specific knowledge and experiences from Racing Pride’s range of ambassadors.

David Palumbo, Vice-Chair, Executive Board at You Can Play, said: “LGBTQ+ representation and visibility in motorsport here in North America is so important. As the sport grows so must its commitment to diversity. That’s why we’re excited to be working with Racing Pride.”

Racing Pride’s pro driver ambassadors from both Europe and North America will also become ambassadors for Athlete Ally, joining with other professional athletes, Olympians and Paralympians from across sports to advocate for LGBTQI+ inclusion.

Athlete Ally works extensively with students and has more than 45 Campus Chapters across the USA. Racing Pride will help Athlete Ally to engage with these students in new ways, speaking directly to those with interests in motorsport and automotive technology.

Hudson Taylor, founder and Executive Director of Athlete Ally, said: “Athlete Ally is proud to partner with Racing Pride to further our joint missions of championing LGBTQI+ inclusion in and through sport, and particularly in motorsport.

“By expanding our network of Athlete Ally Ambassadors in motorsport and providing support to the next generation of motorsport athletes, we are working together to ensure that more motorsport athletes can be celebrated for who they are, and that more allies are inspired to speak out for inclusion.”

GRIDLIFE operates a series of motorsport events and festivals across North America which combine on-track competition across disciplines with an accessible celebration of car culture. These events are​ grounded in the principle of inclusion at every level and so GRIDLIFE are natural partners in promoting LGBTQ+ inclusion.

Tom O’Gorman

Racing Pride ambassadors Zandara Kennedy and Tom O’Gorman will compete at a number of these events, while GRIDLIFE and Racing Pride will collaborate across a range of online and real-world activities to actively celebrate LGBTQ+ inclusion.

Auto parts business FCP Euro and its race team FCP Euro Motorsports will also support Racing Pride as partners and will host Racing Pride at events at the company headquarters and Lime Rock Park circuit in Connecticut, as well as supporting and giving visibility to Racing Pride through its motorsport programme and social media channels.

Meanwhile, Out Motorsports – a membership group for LGBTQ+ amateur racers and auto enthusiasts which organises road rallies, trackday events, and virtual chat sessions – will be a grass roots auto community partner in North America, holding shared online events with Racing Pride as well as inclusive events for LGBTQ+ people and allies.

The new ambassadors, together with these strategic partnerships, will give Racing Pride and its positive message of inclusion for the LGBTQ+ community an impactful presence at events spanning North America and across multiple disciplines. Combined with Racing Pride’s existing European network, this announcement represents a major step in creating a global LGBTQ+ movement in motorsport and its associated industries.

Racing Pride remains eager to hear from any individuals or organizations wanting to be part of its mission.

Learn more on the Racing Pride website. Sports Media LGBT+ is proud to be an Industry Partner of Racing Pride.

Sports Media LGBT+ is a network, advocacy, and consultancy group that is helping to build a community of LGBTQ+ people and allies in sport. We’re also a digital publisher. Learn more about us here.

LGBTQ+ and have a role in sports? Your visibility will inspire other people – sharing your story can be hugely rewarding and you don’t have to be famous to make a positive and lasting impact. We encourage you to start a conversation with us, in confidence, and we’ll provide the best advice on navigating the media as part of your journey so that you retain control of your personal narrative.

Jon Holmes

Digital Sports Editor