Stealth tactic gets rainbow flags into World Cup stadiums in Qatar via ‘Pride Nation’ filter

Published by Jon Holmes on

Brazilian magazine Corner provides augmented reality filter option that transforms every flag into a Pride flag; filter is a safe way to show solidarity for those attending World Cup games in Qatar; “We’ll always stand for human rights. That’s why this campaign was born,” says Corner’s founder and editor…

By Jon Holmes

A Brazilian football magazine is making it possible for World Cup fans in Qatar to show support with LGBTQ+ people while inside stadiums – courtesy of a special filter.

The FIFA tournament has been beset by controversy over LGBTQ+ human rights. There have been several incidents where security officers have confiscated rainbow flags and hats, with some fans even detained for a period of time.

American journalist Grant Wahl and ex-Wales captain Laura McAllister were among those who were challenged over their attire during the group stage games.

FIFA has since attempted to get “agreed protocols” implemented but with the Supreme Committee – local organisers of the tournament – failing to match these reassurances, some supporters are still being challenged.

However, Corner Magazine – with the help of LGBTQ+ supporters – has been giving fans the ability to introduce rainbow flags into stadiums via a special Snapchat filter.

The initiative, called ‘Pride Nation’, has so far enabled dozens of fans to post images of the flags inside stadiums, around fan fests, and across the country.
Watch this video to see how ‘Pride Nation’ works

“FIFA prohibited rainbow-coloured armbands, while law enforcement is confiscating flags, hats and detaining those trying to celebrate football and diversity,” says Fernando Martinho, founder and editor of Corner Magazine.

“We believe football is for everyone and we’ll always stand for human rights. That’s why this campaign was born. We are trying to avoid that peaceful demonstrations of love end up in violence or even imprisonment.”

The tool is available, for free, for anyone who wishes to show their pride without facing risks.

Fans just need to search for the ‘Pride Nation’ lens on Snapchat and use it accordingly, from wherever they are.

Follow Corner Magazine on Twitter and Instagram.

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Jon Holmes

Digital Sports Editor